Case Study: Rowland Farms

Background/Challenge

Rowland Farms, a family-owned agri-business, used to rely on a single-page website with only basic information.

The old site was difficult to update and did not reflect the company’s brand, product range, or commitment to community. The team wanted a solution that would strengthen their brand, showcase their unique story, and better serve both B2B buyers and local partners.

Goals & Desired Outcomes

• Build a professional, modern brand to expand online visibility.
• Present comprehensive information about products and what sets Rowland Farms apart.
• Reflect family ownership, direct-from-farm quality, and support for local businesses and charities.
• Deliver a mobile-optimized experience with clear calls to action and intuitive navigation.
• Empower staff to manage and update content easily through Statamic.
• Implement SEO best practices and social sharing features for better discoverability.
• Provide ongoing hosting, maintenance, and support for long-term performance.
• Showcase community initiatives and sponsorships as a point of pride.

Approach & Solution

• Content Strategy: Expanded the site to include dedicated sections for About Us, Products, For Buyers (FAQs), Community Initiatives, Careers, Gallery, and Contact. Highlighted Rowland Farms’ full product line and unique process from planting to delivery.
• Visual Design: Developed a clean, professional look with a down-to-earth tone, using drone footage and high-quality images to capture the spirit of the farm and its people.
• Responsive Development: Used a mobile-first approach for seamless browsing on any device.
• CMS Integration: Implemented Statamic for flexible, secure content management that allows Rowland staff to make timely updates.
• Why Statamic: Chosen for flexibility, security, and an editor-friendly dashboard. The team can update content quickly and scale confidently.
• SEO and Social Sharing: Adopted modern SEO practices, structured data, and Open Graph tags to improve search visibility and social media engagement.
• Community Focus: Featured a gallery and dedicated section for community initiatives and sponsorships, emphasizing Rowland Farms’ local involvement.
• Support and Training: Provided training and ongoing support, plus managed hosting with daily backups and uptime monitoring.

Results & Impact

The new website is easy for staff to manage, buyers can find information quickly, and the brand’s story stands out.

Rowland Farms now has a vibrant, multi-page website that highlights their products, shares their story, and shows their commitment to quality and community.

The platform is simple for staff to manage, helps buyers and partners quickly access information, and positions Rowland Farms as a trusted leader in Western Canada’s agri-business sector.