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Case Study: Healthy Lethbridge

Successfully migrated an 850+ page website to a modern CMS, preserving SEO and structure while enhancing user experience.
Non-Profit
Craft CMS
Information Architecture
SEO
Content Migration
Responsive Design
Google Maps Integration
Privacy-Friendly Analytics
✨ Key Outcome

Healthy Lethbridge’s 850+ page website was migrated to a modern, mobile-first platform while preserving search visibility and structure.

Editors can now update content quickly and confidently in Craft CMS, and residents can find programs and resources faster on any device.

Side-by-side comparison of the old and new Healthy Lethbridge websites. The old site has a cluttered layout, while the new site is clean and organized with a prominent search bar and improved navigation.
Before and after. The new Healthy Lethbridge website features a cleaner layout and simpler navigation, making it much easier for residents to find resources and activities.
Low-fidelity wireframes displaying the planned mobile navigation and content layout for the Healthy Lethbridge website.
Early mobile wireframes showing how navigation, layout, and content were prioritized for a smooth experience on phones and tablets.
A wireframe of the Healthy Lethbridge homepage, highlighting the structure, main sections, and calls to action.
Low-fidelity homepage wireframe mapping out visual hierarchy, featured content, and clear calls to action.
Partial screenshot of the new Healthy Lethbridge homepage, showing featured resources and partner logos.
Partial look at the redesigned homepage, featuring related content and network partners.
Mobile screens displaying the integrated Google Maps feature on the Healthy Lethbridge website, showing location-based health and activity options.
Mobile interface preview of Google Maps integration, helping users easily find local health and activity resources.

Background

Initially developed in 2014, the website began to face significant challenges as its technology platform became outdated.

Although the site continued to enjoy strong search rankings and positive user feedback, editors were unable to update or expand content, which ultimately limited growth and community engagement.

With 850 pages, including sections such as Active Living Opportunities, Parks and Open Spaces, Health and Nutrition, and a blog featuring 293 entries, the need for a modern, mobile-friendly platform became clear.

Goals & Desired Outcomes

  • Rebuild on a modern CMS for easy, reliable content updates and a refreshed, brand-aligned design.
  • Expand Health & Wellbeing content with new categories (Tobacco-Free, Early Childhood Development, Mental Health & Resilience, Social Supports, Healthy Communities).
  • Enhance user experience with streamlined navigation and a mobile-first interface.
  • Protect and improve SEO with best practices, structured data, and rich social sharing.
  • Simplify content management with Craft CMSand empower editors through training.
  • Ensure long-term performance with secure hosting, maintenance, and regular updates.

Approach

Content & SEO Audit

Conducted a comprehensive content and SEO audit of the legacy website to identify high-value pages, document critical metadata, and map internal links. This ensured that key content was preserved and optimized for search visibility throughout the migration process.

Data Migration to Craft CMS

Leveraged a local backup of the ExpressionEngine database to migrate all content to Craft CMS. This approach minimized costs by avoiding a full content rebuild and ensured a smooth, accurate transition, drawing on our extensive experience with similar migrations.

Visual Design Refresh

Updated the site’s visual design to reflect Healthy Lethbridge branding and contemporary web standards, creating a cohesive and engaging look.

Responsive Front-End Development

Adopted Tailwind CSS, a utility-first front-end framework, to create responsive layouts for a seamless, mobile-first user experience across all devices and screen sizes.

Optimized Site Structure & Content

  • Homepage: Redesigned for visual impact, clear navigation, and prominent featured content.

  • News & Events: Renamed and elevated to better showcase dynamic and seasonal updates.

  • Active Living & Healthy Eating: Renamed and reorganized to streamline content, reduce redundancy, and incorporate features like Google Maps for location-based services.

  • About Us: Expanded to highlight the Healthy Communities Association of Lethbridge and Area (HCALA), as well as partners, logos, and contact information.

Analytics & Reporting

Implemented Plausible, a privacy-friendly and easy-to-use alternative to Google Analytics, to track user engagement and site performance while respecting visitor privacy.

CMS Training

Provided comprehensive client training on the new Craft CMS platform, empowering editors to confidently manage and update site content.

Results & Impact

HealthyLethbridge.ca is now a modern, mobile-first platform that unifies 850+ pages and makes resource discovery effortless.

Craft CMSgives editors intuitive, efficient tools for timely updates and ongoing growth.

Healthy Lethbridge website responsive preview on multiple devices
healthylethbridge.ca